Naming library

Better decisions start with better questions.

A practical collection for founders who want more than a random list of words. Create widely, compare honestly and check carefully.

7 steps

How to choose a company name

Build a clear brief, make a longlist, score the strongest candidates and conduct a proper availability check.

Read the complete guide →
12 patterns

Company-name formulas

Explore compound words, benefit-led names, metaphors, invented words and other reusable structures.

Try the formulas →
9 pitfalls

Company-naming mistakes

Learn why hard spelling, vague strategy, trend chasing and a domain-first mindset often lead to weak choices.

See what to avoid →
Examples

Creative business-name examples

Study fictional examples by industry and see the reasoning behind each direction instead of copying a list.

Explore the examples →
Use the library well

A generator opens doors. A process chooses the right one.

Generate names when you need range. Read the formulas when your ideas feel repetitive. Use the mistakes guide to challenge a shortlist, and follow the selection guide before you spend money on identity, domains or registration.

Ready to make a fresh longlist?

Choose a keyword, tone and industry. Save only the directions that trigger a useful association.

Open the name generator